One ordinary chore at a time, artificial intelligence is altering the world. Have you ever utilized a navigation app to get to your destination? Then you most certainly profited from artificial intelligence, which analyzed a massive amount of data at breakneck speed to provide you with the quickest and fastest path. We also know you've utilized email. AI is responsible for current email features such as automated spam filters and categorizations, which make email more manageable.
Given how AI can be used in such a wide range of industries, it stands to reason that there are several uses for it in the content management arena. Continue reading to see how artificial intelligence is currently empowering content teams, where it could go in the future, and how you can integrate content management with artificial intelligence to future-proof your content operations.
What exactly is artificial intelligence (AI)?
Artificial intelligence (AI) is a term used to describe a machine that performs human-like tasks.
AI includes a wide range of capabilities, such as
- Machine learning is the process by which a machine learns something new without being taught to do so.
- Natural language processing is the process through which a machine interprets human language.
- Natural language generation is the process through which a machine writes or communicates in a human language.
AI was developed to perform these and other jobs more quickly (and occasionally better) than humans. In terms of content operations, the combination of content management with artificial intelligence is an ideal tool for freeing up workers' time to perform more challenging tasks that nevertheless need the use of a human brain.
4 Ways Content Management and AI Are Already Impacting Content Operations
AI excels at analyzing large amounts of data and automating regular jobs. This offers several advantages, including enhancing user experiences, saving organizations time and money, and identifying trends that might unearth new possibilities and influence wise business decisions.
In this part, we'll look at how AI is assisting organizations in reaping these benefits by improving content management at various phases of the content operations workflow.
1. Intelligent Content Analysis & Categorization
One fantastic thing artificial intelligence can do is analyze information to determine sentiment and general tone. This is useful for assisting content managers in swiftly determining whether a piece of material is appropriate for their audience or whether it requires some editing before it can truly engage the target consumer. For example, IBM Watson uses AI to automate content classification, text labeling, sentiment analysis, keyword extraction, and other tasks.
2. Image Tagging Automatically
Images complement your content and can boost customer interaction. Sadly, there is almost nothing that is more monotonous for workers than manually categorizing image after image for search and SEO. However, it is still a critical duty. That is why it is an excellent job for AI.
AI-powered automatic picture identification has recently advanced to the point that it can tag photos in seconds, allowing your content employees to focus on other important tasks.
3. Predictions and Scalable Personalization
AI also adds scalability to another critical but practically difficult task for human workers: recording and analyzing individual user behavior. AI can automate the process of simultaneously monitoring what each user on your website or app is doing. The data may then be compiled to seek trends that will help it estimate what each user would desire next based on prior behavior.
4. Content Creation Assistance to Save Time
And now for the big one: AI can be a huge assist when it comes to content creation. While the advancement of AI into content creation may be unsettling for some marketers, an article created by Articoolo's artificial intelligence system, The article, "A robot explains how to achieve the perfect work-life balance," shows that "robots" still have a long way to go before they can match the style or precision of human authors.
Artificial intelligence is still not very good at coming up with fresh content ideas or producing nuanced material. A truly well-trained AI tool, on the other hand, should be able to contribute to simple writing tasks like news stories, factual reports, translations, transcriptions, and accuracy editing.
At present being, AI is mostly employed in content generation to enhance the ROI on resource-intensive content marketing. When it comes to research and data, AI can perform the labor, while human authors can take this information and conduct the deep work necessary to generate high-value, relevant content for each target consumer.
Imagining the Future of Artificial Intelligence in Content Management
Now that we've covered the primary areas where content management and artificial intelligence are already collaborating to enhance content operations, let's look at how AI may boost marketing even more in the future.
1. Interactions of AI Tools
If you've ever used a voice-activated smart speaker (such as a Google Home) to control something in your home (such as turning on a Philips Hue smart light), you've seen an interaction between two separate AI-powered products. And we believe that similar interactions will occur in the future with AI-powered solutions in the content operations arena.
It's just a matter of time before AI-enabled content management systems (CMSs) and other content platforms and tools can interact intelligently and automatically to deliver speedier functionality and better experiences for consumers and marketers alike.
2. Immediate SEO Enhancements
Taking sentiment analysis a step further, we expect that in the near future, AI-enabled CMSs will be able to discover SEO optimization possibilities in real-time. This skill would enable marketers to develop more effective content in less time, outperforming competitors and ranking better in search engines.
3. Identification of Content Gaps
When you're in the midst of it, it might be difficult to discern where your content (or your rivals' material) is lacking. However, both of these scenarios provide you with the opportunity to fill those "gaps" and grab additional visitors. We expect that one day AI will be sophisticated enough to identify gaps and give recommendations, allowing you to develop new content that adds value and creates new leads.
4. Automation of Customer Service
Customer service is another one of those costly yet vital aspects of running a business. Fortunately, with the assistance of AI, it can become a bit less time- and money-intensive. Just as AI allows content creators to focus on deep work, AI-powered chatbots allow customer support representatives to do the same.
While many of today's chatbots can answer fairly simple inquiries by pulling responses from a knowledge base, we look forward to the day when a major percentage of queries are not routed back to human agents. After all, when dealing with brand chatbots, customers are asking for immediate and round-the-clock assistance.
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